Santosh N Featured in The Economic Times on IPL brand value

There is no stopping Indian Premier League (IPL) as even after 11 years its brand value continues to garner more viewers and advertisers. And after the 11th season, the value has seen a 19% jump to $6.3 billion as per the latest IPL brand valuation report from Duff & Phelps. Star India’s broadcasting deal has already put IPL on par with some of the biggest sporting leagues in the world. 

Santosh N, Managing Director in the Valuation Advisory practice, commented, “In the decade since its inception, the IPL has manifested itself as the favourite prime time television viewing slot for Indians. The continued support from advertisers, broadcasters, sponsors, affiliates, partners and the viewing public year after year, has made IPL the most keenly awaited event in the campaign calendar for advertisers and the most viewed sporting event for TV viewers in India.”

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