Tue, Nov 5, 2024

Earn-Outs in M&A: Key Deal Tool or Source of Post-Closing Disputes?

Introduction

In M&A, agreeing on the purchase price is a crucial part of the deal. However, significant value components often remain uncertain at the time of negotiations, leading to differing valuations by buyers and sellers. This is where earn-outs come into play.

Earn-outs—a form of contingent consideration—are commonly used in private M&A transactions to bridge the valuation gap. These contractual agreements allow the seller to receive additional future consideration if the acquired business meets specified post-closing performance targets, which can be financial or nonfinancial. They can be a particularly useful tool in transactions involving early-stage companies where significant uncertainty and divergent views about future performance and valuation exist.

Earn-outs can help prevent disagreements when negotiating mutually acceptable deal terms. However, if not structured properly, they can become a source of contention between the buyer and seller later and lead to post-M&A disputes. This article explores different types of earn-outs, their benefits, challenges and associated issues that arise in post-M&A disputes. 

Earn-Outs: An Overview

A. Use of Earn-Outs

Earn-outs defer part of the purchase price until the target company  achieves specified performance goals, typically covering a period of up to three years. These targets are often based on financial performance metrics such as revenue, EBITDA, EBIT or net income. If the company meets or exceeds these goals, the earn-out payment is due to the seller. 

The parties use earn-outs when there is uncertainty about the target’s future performance, and the buyer is hesitant to pay the full purchase price up front. For example, biotech and pharmaceutical companies, where future product development success is uncertain, often use earn-outs. 

For the seller, an earn-out offers the potential to maximize their sale price, while for the buyer, it minimizes the risk of overpaying for an uncertain future. Additionally, earn-outs can incentivize the seller to remain involved in the business and to work toward achieving the agreed-upon targets. This is particularly relevant when the earn-out covers a period when the seller still has control (before closing) and in cases where the seller stays on in a management role, maintaining influence on the business post-closing.

For context, earn-outs featured in 26% of acquisition agreements for private companies based on the most recent (2023) American Bar Association (ABA) Private Target Deal Study (and in 20% to 28% per the prior 10 years’ ABA studies). Similarly, the 2024 SRS Acquiom Private Deal Terms Study identified that 33% of deals included an earn-out. Based on these transactions:

  • Approximately 50%–80% of earn-outs use either EBITDA or revenue as the main earn-out metric.
  • The median earn-out potential was 32% of the closing payment.
  • The median earn-out length was 24 months.
  • About 17% of earn-outs include provisions for buyers to agree to operate the target business post-closing consistent with pre-closing past practice or, less prevalent, acting to maximize the earn-out.
  • About 22% of earn-outs accelerate upon a change in control.
  • Over 58% of earn-outs include an indemnity set-off right against future earn-out payments.

B. Types of Earn-Outs

Parties use different varieties and features of earn-outs, depending on the transaction structure and the specific needs of the buyer and seller. Common types include:

  • Straight-Line Earn-Outs: This is a basic form of earn-out. The earn-out payment is calculated as a percentage of the target company’s financial performance, typically based on revenue, EBITDA, or sometimes a measure of free cash flow, over a fixed period such as two to three years. The payment is made on a pro rata basis, with the seller receiving a portion each year, based on the company’s performance.
  • Tiered Earn-Outs: These involve multiple earn-out payments triggered by the achievement of different performance targets. For example, the seller may receive one payment if the target company achieves a certain threshold level of revenue and a larger payment if it exceeds a higher revenue target.
  • Milestone Earn-Outs: Payments are tied to specific goals, such as product launches, new market entries, securing a key customer, or regulatory approvals. Examples are earn-outs in the pharma and biotech sectors tied to the development and approval of new drugs and earn-outs in the oil and gas and mining sectors based on production levels or commodity prices. 
  • Retention Earn-Outs: These earn-outs are designed to incentivize key employees to remain with the company after the acquisition. The payment is tied to the employees’ continued employment with the company for a specified period.
  • Equity Earn-Outs: The seller is compensated with equity in the acquiring company rather than in cash consideration.
  • Reverse Earn-Outs: These involve the buyer receiving a payment from the seller if the target company fails to meet certain performance targets, effectively serving as a clawback of a portion of the purchase price held in escrow. This type of earn-out is often used to protect the buyer against downside risks.

C. Benefits and Challenges of Earn-Outs

Earn-outs can be a powerful tool to bridge valuation gaps, but they come with significant risks and complexities that can strain buyer-seller relationships.

Key Benefits of Earn-Outs Include:

  • Reducing Performance Shortfall Risk: Earn-outs can help reduce the risk for the buyer of overpaying, particularly in cases of heightened uncertainty about the target company’s prospects and milestone-driven value crystallization.
  • Capturing Value: Earn-outs can help the seller capture uncertain value upside if, when, and to the degree it manifests in the future.
  • Transaction Enabler: Earn-outs, as a tool to make the purchase price variable and subject to identified factors, fill a valuation gap between the parties, allowing them to overcome roadblocks and make the deal happen.  

 

  • Alignment of Interests: Earn-outs can align the interests of the buyer and seller by incentivizing the seller to continue working toward the company’s success after agreeing to the acquisition. This can help to ensure a smooth transition of ownership and management and increase the likelihood of the acquired business achieving the performance targets.
  • Flexibility: Earn-outs are flexible and can be customized to fit the needs of the buyer and seller as well as the specific characteristics of the business. The payment terms, performance metrics, and length of the earn-out period can all be negotiated to, ideally, achieve a mutually beneficial outcome.

Key Challenges of Earn-Outs Include:

  • Complexity: Earn-outs can be complex and difficult to structure and administer because they require the parties to agree on performance metrics, payment terms, accounting procedures, and other details. If the terms are not clearly defined, it can lead to different interpretations and disagreements later.
  • Uncertainty: Earn-outs can create uncertainty for the seller, as they are dependent on the future performance of the target company and exposed to the buyer’s control of the business. The seller may not receive the full amount of the earn-out payment.
  • Business Management Restrictions: An earn-out structure can restrict the buyer’s management of the acquired business and limit or delay the target’s post-M&A integration and interactions with the buyer’s other business activities during the earn-out period.

 

  • Business Conduct Issues: Earn-outs, like other incentive mechanisms, can influence the conduct of the parties. During the earn-out period, short-term decisions may be prioritized differently than in a deal without an earn-out, potentially impacting the long-term development of the acquired business and the earn-out metrics.
  • Dispute Risk: Earn-outs can create legal risk for the parties. Disagreements often arise over the interpretation of earn-out terms, the calculation of performance metrics, and the impact of management conduct on business outcomes. These disputes can damage the buyer-seller relationship, delay the final payment of consideration, and result in costly litigation.

Earn-Outs and Post-M&A Disputes 

Despite their benefits, earn-outs frequently lead to disputes over performance measurement and target achievement. Over many years in my role as an M&A investment banker and deal principal, I have gained firsthand experience with the intricacies of devising and negotiating earn-out structures, as well as their post-closing challenges. 

Common Issues With Earn-outs in Post-M&A Disputes

Earn-outs can be complex, prone to ambiguity, and difficult to administer. This can lead to disagreements over the interpretation of the agreed earn-out terms, the performance measurement, and the calculation and timing of the payments owed to the seller. They can also influence how the acquired business is being run, possibly leading to disputes. 

A. Ambiguity in Earn-Out Terms and Differences in Interpretation

Earn-out terms, like other contractual agreements, may contain ambiguous language and be subject to different interpretations. They can also suffer from incomplete coverage of possible scenarios and relevant factors. 

Ambiguous or incomplete earn-out provisions often lead to differing interpretations between the parties over performance measurement and target achievement, resulting in disputes over the earn-out amount and the reasons for any shortfalls.

When using financial metrics, there may be uncertainty about what accounting basis or hierarchy of accounting bases should be utilized. For instance, are the metrics defined in GAAP accounting standards and included in the target’s prior financial accounts, as audited or as prepared for management purposes, or are special-purpose schedules being prepared for the calculation of the earn-out metrics? 

Disagreements also often arise over which income and expenses should be included, adjusted, or excluded in earn-out calculations. The parties may have diverging views on which expenses should be excluded  (e.g., for ongoing litigation or other known factors that were inadequately addressed in the earn-out agreement). In addition, unforeseen events or issues that arise during the earn-out period can further complicate matters and lead to differing interpretations.

Metrics lower in the profit and loss statement, especially those involving more adjustments, are generally more prone to ambiguity in definition and measurement. On the other hand, a revenue or gross profit metric may be a good start and ostensibly more straightforward, but on its own may not properly reflect value creation.

Information asymmetry and lack of transparency can also be major concerns for sellers. In M&A deals, the buyer is usually responsible for tracking and reporting the earn-out performance metrics, leaving the seller with limited access to verify the calculations. This can lead to disputes if the seller suspects that the buyer is misreporting metrics. 

The parties should therefore carefully consider the following accounting areas when designing an earn-out mechanism, to make disputes less likely to arise: 

  • It is essential to be clear on the applicable basis of preparation, including to what degree the parties are relying on audited financial statements, specifically prepared schedules; the application of accounting methods consistent with the acquired business’s past practices, any adjustments and the inclusion or exclusion of expected and unexpected specified items.
  • Accounting policy choices are another important consideration. For example, under IFRS, entities have the flexibility to choose between alternative accounting treatments in certain areas, such as inventory valuation or depreciation methods. These choices, where management judgment is exercised, can have a significant impact on the earn-out metrics.
  • Accounting items that are subject to estimates also require careful consideration when designing an earn-out mechanism. Financial accounting items may require management to make estimates based on available information, such as the useful life of assets and provisions (e.g., for doubtful debts, warranties, restructuring costs or legal claims). Management discretion to determine these estimates (within limits of applicable accounting standards) and their choices can substantially affect the earn-out metrics.
  • Revenue recognition is another critical aspect where management may have room to use their judgment in specific situations such as long-term contracts, multiple-element arrangements, and performance obligations. Such judgment can affect the timing and amount of revenue recognition, ultimately impacting reported revenue and profits in the earn-out period.

B. Business Management

The change of control over the target company can lead to earn-out disputes. Sellers may worry that buyers, once in charge, could intentionally make business and accounting decisions to frustrate the earn-out mechanism.

Post-closing, the seller has a diluted or no role in managing the business and its accounting or in drafting the earn-out measurements. At the same time, the new owner may be incentivized by the earn-out mechanism to make decisions for the acquired business and its accounting with a possible intent to avoid making or reducing the earn-out payments to the seller.

This can lead to disputes over whether the buyer acted in good faith and whether the seller is entitled to additional payments. The seller therefore would want to negotiate contractual protections, such as covenants from the purchaser on operating the target in the ordinary course of business, as well as seller information and consent rights.

Examples of earn-outs potentially impacting decision-making for the acquired business:

  • In negotiating commercial contracts, the buyer may have an incentive to structure deals with customers or suppliers in a way that defers revenue or accelerates costs. Similarly, the buyer may be motivated to accelerate investments by the acquired company, such as capital expenditure, marketing, or research and development.
  • However, sellers may also be motivated to influence earn-out metrics, especially if they remain involved in management. This could involve delaying investments to after the earn-out period or accelerating orders and revenue, which may not align with the buyer’s long-term strategic goals.

Lastly, structural considerations of the buyer can significantly impact the acquired company’s performance and earn-out metrics. If the buyer already owns or acquires other businesses during the earn-out period, the acquired company becomes part of a wider group. The new owner may want or need to integrate the business or make other modifications (e.g., adapt the business to unanticipated changes in the market). Such integration can, for example, manifest in the sourcing from and provision of goods and services to the wider buyer group. Depending on the restrictions imposed on the new owner by the earn-out agreement, such as business conduct covenants and seller consent rights, the buyer’s actions may complicate the measurement of the earn-out metrics. This can lead to ambiguity and disputes with the seller. 

If there is overlap or complementarity with the wider group that was not anticipated or addressed clearly in the earn-out mechanism, this can also become a source of conflict. For instance, decisions made in other parts of the group may impact the acquired business’s customers, products, revenues, or costs, affecting its performance metrics and potentially resulting in disputes with the seller.

Conclusion

Earn-outs can bridge valuation gaps and facilitate deal completion in M&A transactions. However, their inherent complexity and potential for ambiguity often lead to post-closing disputes. Having carefully crafted provisions and anticipating potential issues are essential for avoiding post-M&A conflicts.

When disputes do arise, it is crucial to engage an expert with actual M&A experience and a deep understanding of post-closing complexities. With my extensive experience in both M&A advisory and M&A dispute expert work, I provide precise analysis, nuanced insights and reliable expert testimony to help achieve fair and effective outcomes.


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