Avoiding Ad Fraud in Class Notice: From Pixel Stuffing to Bots

Fraud accounts for 22% of yearly digital advertising expenditures, according to Juniper Research, resulting in losses of up to $84 billion for advertisers annually. Notice programs in the settlement context are not immune to this danger.

Class counsel has a fiduciary duty to protect the best interests of the class; therefore, protecting notice programs and the effectiveness of digital advertising campaigns is critical.

In this Law.com publication, Kroll Managing Director Robert DeWitte and Notice Media Director Cecily Uhlfelder detail the various types of digital ad fraud to be aware of—bot traffic, click fraud, domain spoofing, pixel stuffing and more—and identify steps to combat ad fraud in your legal notice program.

To ensure that your legal notice program is sound and ultimately receives court approval, it’s essential to select a seasoned notice provider that effectively monitors the digital campaign’s performance and partners with trusted ad networks and exchanges that employ robust fraud prevention measures. Reputable platforms will have stringent vetting processes and better controls to mitigate the risk of fraud.

Kroll has the most experienced legal notice media team, with thousands of court-approved notice programs across all media channels globally. Learn more.

This article appeared in Cybersecurity Law & Strategy, an ALM publication for privacy and security professionals, Chief Information Security Officers, Chief Information Officers, Chief Technology Officers, Corporate Counsel, Internet and Tech Practitioners, In-House Counsel. Visit the Law.com to learn more.