We are pleased to launch the 2019 edition of our annual IPL Brand Valuation Report, a concise report on brand values of the Indian Premier League (IPL).
Highlights
- Overall value of IPL ecosystem increased to US$6.7 billion from US$6.3 billion last year, recording a growth rate of 7% after considering currency fluctuations. In Indian Rupee terms, the IPL ecosystem value increased by approx. 13.5% from INR 41,800.0 crores to INR 47,500.0 crores.
- Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at INR 809 crores.
- Kolkata Knight Riders and Royal Challengers Bangalore recorded an 8% decrease in brand value to reach INR 630 crores and INR 595 crores, respectively.
- Delhi Capitals and Sunrisers Hyderabad witnessed an appreciation of 8.9% and 4.6% respectively to their brand values.
We hope you enjoy reading the report.
