Kroll Regional Managing Director, Rich Plansky and Managing Director, Benedict Hamilton spoke at an ANA conference in New York about how companies can manage reputational risks to their brand when working with social media influencers. They provided best practice advice on how to approach influencer vetting, shared some examples of questionable behavior from seemingly low-risk influencers and discussed some of the misconceptions about "micro-influencers".
Kroll works with brands around the world to build and enhance social media influencer risk management programs by providing a combination of investigative expertise and carefully selected tools to deliver effective and efficient results. Contact Rich Plansky or Benedict Hamilton to find out more.
Listen to the podcast here:
Source: ANA
