On July 19, 2026, the World Cup trophy will be raised by the winning nation, but the host communities across North America are also hoping for a successful outcome. The six-week event, with 48 national teams competing in 16 cities across the widest geographical range in the events’ 96- year history, poses tremendous logistical and security complexities.
Outlook
Kroll Perspectives: 2026 World Cup
Kroll is uniquely positioned to break down everything from the advanced security protocols necessary to ensure safety of spectators and players to the long-term economic impacts of the World Cup.
Major League Soccer’s World Cup Opportunity
The 2026 World Cup presents a golden opportunity for MLS to take the next step toward global relevance. With MLS’ collective bargaining agreement (CBA) and media rights deals both expiring by 2029, tailwinds from the 2026 World Cup will be crucial for defining future revenue, costs and structure.
Protecting the Goal: Stadium Security Preparations for the 2026 World Cup
As North America prepares to host the 2026 World Cup, the upmost attention—federally and locally—is being given to security amid a backdrop of geopolitical tensions.
Stadium Security Considerations: From Brick and Mortar to Data Protection
Each year, millions of people funnel through thousands of stadium events with one interconnected threat surface, making stadiums vulnerable to potential attacks. There are a tremendous number of systems, assets and protocols that must be evaluated in assessing stadium security processes.
Why European Football Clubs Should Look to Stadium Naming Rights to Diversify Income
Kroll’s Stadium Naming Rights Study analyzes the top 36 teams in major European football leagues and provides valuation metrics based on publicly available information.
Sponsorship Deals Under FCA Scrutiny – What Football Clubs Need to Know
The UK Financial Conduct Authority (FCA) has issued a warning to football clubs about questionable sponsorship deals with unauthorized firms including crypto businesses and trading platforms.
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